James Brooks | Inspired
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LET’S GIVE PEOPLE THE POWER TO CHANGE THE WORLD

The traditional charitable giving model is broken.  It’s passive, unengaging, and you always wonder if your money really went to the right place. Inspired began as a vision to change all that by making supporting a cause free, automatic, and interactive. The tool of choice: a debit card that triggers a donation with each swipe and an app that connects you to who you’re helping in real time.

REFRESHING THE BRAND IDENTITY

To appeal to Millennials, we create a design system that’s modern, bold, and joyful.

CARD & PACKAGING

The Inspired message is the opposite of typical, it isn’t about rates or rewards – it’s about doing something good.

WEBSITE

A responsive site was designed to quickly communicate the benefits of Inspired and encourage signup.

APP

The app makes it easy to activate your Inspired card and track your impact in real-time.

ENGAGEMENT STRATEGY

Notifications are at the heart of the Inspired experience – they’re designed to make you feel good and loop you back into seeing your impact, when charity sends photos and thank you letters.

RESULTS

Over the course of 2 years, I designed and produced an entire brand and product experience.

100+

Projects Funded

10K+

Kids sent supplies
AND A COMMUNITY THAT KEEPS GROWING…