James Brooks | Olay – Rewind Time
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Olay – Rewind Time

Olay’s anti-aging products are so effective, they practically reverse the flow of time. Avoiding the sensitive topic of wrinkles and aging, these 30 second TV spots use fruit as a metaphor for the body’s skin.


The app takes the idea a step further, letting users upload and retouch their own photos, then watch a simulation of themselves becoming younger. Awarded best student campaign in the Hatch Awards Show.